Web based marketing was founded by CEO, Jordan Mullen. Jordan started his involvement in internet marketing consultancy at 21 years old. He started by assisting friends who owned businesses at his church with ad-hoc consulting work which then led him to working full time as a marketing consultant. His articles have been featured in national business magazines, such as Anthill Australian. One of the common problems Jordan came across in his dealings with small business owners was the waste of money on ineffective advertising and marketing development. He saw the need for a simple process for setting up web based marketing systems to assist his clients to achieve marketing results. He formed strategic partnerships with highly skilled individuals to create turn-key and cost effective marketing solutions designed for the average small business. The vision has quickly attracted other sales & marketing professionals which helped to start the brand Web Based Marketing. The Web Based Marketing head office is situated in Canberra and has several subsidiary offices nationwide.