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To mobile or not to mobile, that is the question

Is your site optimised to ensure mobile visitors have a good experience? No? You could be missing out on potential business! If you're not sure what your options are, then keep reading.

Here are some interesting facts for you:

  • Between 2010 and 2013 the number of Australians who are accessing the internet from mobile devices such as smart phones and tablets has risen by more than 208%
  • Approximately 76% of the population can access the web from one of these devices

Mobile Site vs Responsive. What’s the difference?

There are 2 options when it comes to optimising your website for mobiles. 

1. A mobile website, which is essentially a simplified version of your main site. It cuts back on images and additional text to create a streamlined site that is easy to navigate from the smaller screen of a mobile phone. Mobile sites almost always feature click through buttons and click to call options rather than the standard menu you would see on a desktop site. A mobile site is a great option if your website is not too information heavy and/or you rely mostly on people contacting you to discuss your services. The mobile site option allows you to present basic information while making it easy for visitors to call you, or find you via the maps in their phones. Examples of industries where a mobile site is perfect would be plumbing, electricians, and dry cleaners to name a few.

2. A responsive website. If you have a very informative website with a lot of detail that is crucial to your business and can’t really be condensed, then a responsive website is the best choice. With a responsive website visitors are viewing your complete site from their mobile device, however it is designed for an optimal viewing experience on a range of devices from desktop computers, iPads and tablets to mobile phones. It will include options like a “normal” menu when viewing on desktop, but a dropdown menu when it is viewed on a smaller screen and changing the position of sidebars so you can still capture leads without having the sidebar cluttering the smaller screen of a phone. This fluid design is perfect if you need to share your information with visitors, regardless of how they access your site. Examples of industries where a responsive design is ideal would be, schools/colleges, florists or designers to name a few.

Do you need an app?

To have an app developed for your business generally involves a large financial outlay, so if it is something you are considering you need to be sure that it is necessary for your business and will provide your customers with enough value. Most people are not going to take the time to download and give us space on their device for an app that cant provide them with more than a good mobile optimised website can. For example they aren't likely to get an app to view your catalogue when they can do the same thing on your site. So who may benefit from an app? Businesses who offer special deals and discounts to people who use the app, business’s who like to encourage “check-ins” on social media sites, retailers wanting to allow customers to pay for products and services via the app or perhaps hospitality establishments who could allow customers to make last minute bookings.

Want to see what we mean?

Here are a few examples of the different kinds of sites that Thrive Digital has set up recently to give you an idea of the concepts available. Try accessing them from both your desktop and mobile device to see the difference.

Mobile site – www.manhattandrycleaners.com.au
Responsive - www.modernskincare.com.au 

If you would like to talk further about which option would best suit your business please request a FREE Strategy Session with one of our Digital Marketing Consultants today.